Operations Management at ZARA. Challenges and Recommendations

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: B, Prifysgol Cymru University of Wales, language: English, abstract: The present essay deals with the operations management of ZARA, a Spanish chain store. Also, it will be shown how the ideas of operations management are put into action at ZARA. Finally, the recommendation and conclusion summarizes the results of the essay and offer suggestions for improvement.

Dynamic leader, consultant, and serial entrepreneur with more than 14 years experience within the startup industry, including marketing communication disciplines, strategic planning, business development, sales, experiential campaigns, fundraising, fixing, coaching, and project management in 36 countries across the world. Specialist skills include creative and strategic thinking, public funding, technical production and design, client and team management, budgeting, organization and efficiency along with in-depth knowledge of markets within the EU, North Africa, and the Middle East. Partners and clients include corporations, governmental officials, NGOs, foundations, universities and individual professionals. Educated in the U.S., France, Finland, Germany, and the UK; I studied Law and Economics at University of Applied Sciences, Südwestfalen (Germany) as well as Business Management at University of Wales (UK).