Asian Qualitative Research in Tourism

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ISBN/EAN: 9789811074912
This book explores the ontologies, epistemologies, methodologies, and methods that inform tourism qualitative research conducted either by Asian scholars or non-Asian scholars focusing on Asia. In addition to providing a platform for researchers to publish their qualitative journeys, it aims to encourage further Asian qualitative tourism research production.

The book not only includes chapters from Asian scholars but also non-Asian tourism researchers with a focus on Asia, as their chapters are crucial to represent the multiplicity of realities constituting 'Asia'. It is of interest to the whole tourism academic community as it provides novel methodological insights from a non-Western perspective, which at the moment are often silenced by dominant (Western) voices.


Paolo Mura is Senior Lecturer and Programme Director of the Postgraduate Programmes, Graduate School of Hospitality and Tourism, Taylor's University, Selangor, Malaysia. His research interests include tourist behaviour, gender and tourism, and qualitative tourism research.

Catheryn Khoo-Lattimore is Senior Lecturer in the Department of Tourism, Sport and Hotel Management, Griffith University, Queensland, Australia. She is a Networking Committee Member of the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) and is on the executive committee for the Council for Australasian Tourism and Hospitality Education (CAUTHE). She researches emerging trends in women and family travel and tourism, as well as consumer behaviour (tourists and guests), services marketing, and qualitative research methods.

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