Biometrics and Neuroscience Research in Business and Management

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.

Professor Luiz Moutinho (BA, MA, PhD, MAE, FCIM) is a Visiting Professor of Marketing at Suffolk Business School, Faculty of Arts, Business and Applied Social Science, University of Suffolk, Ipswich, England, UK, and at The Marketing School, Portugal and Adjunct Professor of Marketing, GSB, FBE, University of the South Pacific, Suva, Fiji.
In 2020 he was elected as the member of The Academia Europaea. In 2017 he received a degree of Prof. Honoris Causa from the Univ. of Tourism and Management Skopje, North Macedonia.
During 2015-2017 he was professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland. This was the first Chair in the world on both domains - BioMarketing and Futures Research. Previously, and for 20 years, he had been appointed as the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland.
Professor Moutinho completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 34 years and has held Visiting Professorship positions at numerous universities worldwide. He is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and Co-editor-in-Chief of the Innovative Marketing Journal.
His main areas of research interest encompass marketing, management and tourism futurecast, artificial intelligence, biometrics and neuroscience in marketing, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling processes of consumer behaviour, futures research.
Prof. Moutinho has given keynote speeches, lectures, seminars, talks, etc. in 46 countries worldwide.
Prof. Moutinho has 36 books published, over 158 articles published in refereed academic journals. He has 15,974 academic citations, the h-index of 59 and the i10-index of 155 (Google Scholar, June 2, 2023).

Moran Cerf is a neuroscientist and business professor at the Columbia Business School, Columbia University, United States. Dr. Cerf is also a member of the institute on complex systems.
He holds multiple patents and has published over 60 academic papers in journals such as Nature, Proceedings of the National Academy of Sciences, and the Journal of Neuroscience, as well as popular science journals such as Scientific American Mind, Wired, New Scientist and more. Additionally, his work has been portrayed in numerous media and cultural outlets such as CNN, BBC, Bloomberg, NPR, Time, MSNBC, and dozens of others. He has been featured in venues such as the Venice Art Biennial and China's Art, Science and Technology Association, and has contributed to magazines such as Forbes, The Atlantic, Inc., and others.
He has made much of his research accessible to the general public via his public talks at PopTech, TED, TEDx, Google Zeitgeist, DLD and other venues, gathering millions of views and a large following.
Additionally, he is the beneficiary of several awards and grants for his work, including the Instructional improvement grant, and the prestigious president scholarship for excellence. He was recently named one of the '40 leading professors below 40'.
Notably, Dr. Cerf is the Alfred P. Sloan professor at the American Film Institute (AFI), where he teaches an annual screenwriting class on science in films and is a consultant to various Hollywood films and TV shows, such as CBS' 'Bull' and 'Limitless', USA Network's 'Falling Water', and more.