Business model transformation and innovation. How new technologies influence business models

Document from the year 2015 in the subject Business economics - General, grade: 1,3, Friedrich-Alexander University Erlangen-Nuremberg, language: English, abstract: This paper focuses on business models and how new technologies influence business models. By reviewing literature it can be realized that research regarding business models and new technologies considers two different areas: One area is the capture of value from new technological innovations. A new product development should be linked to the development of a respective business model by defining value strategies for the new development. A new technological development does not automatically mean business success. Hence, a business model design for the new development is a key element in order to create value out of the new development. The other research area - and this is the focus of this paper - looks at how new technologies influence business models. After a short introduction a practical example will be given of how a cooperation adapted its business model due to digitalization.