Communicating the UX Vision

This book identifies the 13 main challenges designers face when they talk about their work and provides communication strategies so that a better design, not a louder argument, is what makes it into the world. It is a fact that we all want to put great design into the world, but no product ever makes it out of the building without rounds of reviews, feedback, and signoff. As an interaction or UX designer, you've felt the general trend toward faster development, more work, and less discussion. As we spend time crafting, we become attached to our own ideas and it gets all too easy to react to feedback emotionally or dismiss it, when we should be taking the time to decode it and explain or adapt the design.ÿ Communicating the UX Vision helps you identify the skills and behavioral patterns to present your work in more persuasive ways, and respond more constructively to feedback from coworkers and stakeholders. - Learn presentation tips that make stakeholders and other departments take your designs more seriously - Uncover valuable techniques to make feedback sessions more productive - Understand how to improve empathy with business stakeholders and learn to speak their language better - Discover how to better understand your behavior and identify your personal anti-patterns

Martina is a User Experience consultant with over 15 years of experience in interactivity for web, desktop, TV and mobile devices. She specializes in user-centered design, experience strategy and qualitative design research to help Fortune 100 and start-up companies across a wide range of sectors develop new products and services, or measurably improve existing ones. Martina holds a MA in Applied Imagination from Central Saint Martins, where she conducted research into methods for multi-disciplinary collaboration to support creativity and innovation. She co-founded UX Tuesday and mentors at Method Design Lab and Seedcamp to bring UX expertise to startups. She serves on the UK UXPA committee, and regularly organizes and speaks at events.