Competitive Strategies of Foreign Original Equipment Manufacturers in the Indian Passenger Car Industry
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ISBN/EAN:
9783656288978
Bachelor Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, Berlin School of Economics and Law, language: English, abstract: This thesis analyses the competitive strategies of foreign OEMs in the Indian small to mid-size passenger car industry and explains why some companies were able to achieve a competitive advantage while others failed to do so. It can be said that two factors were crucial for gaining a competitive advantage in this industry: the date of resource commitment and the degree of localization in the value chain. A foreign OEM holds a competitive advantage to (1) a foreign OEM that entered at the same time but had a lower degree of resource commitment and to (2) a foreign OEM with the same degree of resource commitment but a later entry date. Moreover, a foreign OEM holds a competitive advantage to a foreign OEM with a lower degree of localization in the value chain.
| Autor: | Bernhard Wallner |
|---|---|
| EAN: | 9783656288978 |
| eBook Format: | ePUB/PDF |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 15.10.2012 |
| Untertitel: | An Analysis of Competitive Advantage in the Small to Mid-Size Segment |
| Kategorie: | |
| Schlagworte: | advantage analysis competitive equipment foreign indian industry manufacturers mid-size original passenger segment small strategies |
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