Complete MBA For Dummies

This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence, You'll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment, You'll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing, Discover how to:

• Know and respond to your customers' needs
• Handle budgets and forecasts
• Recruit and retain top people
• Establish and run employee teams
• Use Sarbanes-Oxley to your company's advantage
• Negotiate with the best of them
• Build long-term relationships with clients
• Avoid common managerial mistakes
• Improve cash flow
• Market your products and services
• Make the most of your advertising dollar

Once you know what an MBA knows, the sky's the limit, Read The Complete MBA For Dummies, 2^nd Edition, and watch your career take off!

Dr, Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship,

Peter Economy has authored or co-authored several books including Consulting For Dummies,