Developing a plattform for student-business-interaction. Business plan for 'getconnected.ch'

Project Report from the year 2015 in the subject Business economics - Company formation, Business Plans, grade: 1,5, University of Applied Sciences Northwestern Switzerland, language: English, abstract: This paper develops a business plan for the fictional company getconnected.ch, which is a website that provides a platform for students and businesses in order to interact with each other. Thus, we want to become the number one platform for business / student interaction. The company's legal form is called 'Einfache Gesellschaft', managed by the two owners Jonas Josef and Oscar Merri. As the founders of the start-up are students, they have a good knowledge of the customer segment. Hence, they have been in the situation of needing the services offered by the start-up without having a facilitated access. Therefore, the website is built with the experience of the practical problem in mind. The website enables companies to upload business projects as well as vacancies targeted to students. On the other hand, students can directly apply for the projects and vacancies. Students can create a profile, which can be used as talent sourcing by companies. As such, the website provides the following databases: - Database of business projects - Database for vacant jobs, trainee programs, internships, etc. - Database of potential talents The main customers of Getconnected.ch are students and companies. Furthermore, universities and student unions are an important target group we will focus on. However, the website will be free of charge for students. Thus, revenues will only be generated by cooperations with universities / student unions and by advertisements on the website. This makes the website very attractive for students and companies, as it is free of charge. All the universities we have contacted are interested in the idea of Getconnected. As the number of students increases every year the demand of business projects, jobs, trainees and internships increases as well. In addition, the competitor analysis showed that no one provides all functionalities we offer. Therefore, we want to fill this gap and serve the increasing demand.

Absolvent des Masterstudiengangs International Management (M.Sc.) an der Fachhochschule Nordwestschweiz (FHNW) mit weitläufiger Erfahrungen in qualitativer und quantitativer Forschung im Bereich der Wirtschaftswissenschaften. Aktuell ist Herr Josef Angestellter bei KMPG, als Wirtschaftsprüfer.