Retail Business Kit For Dummies

In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful, You'll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff, Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty,  Discover how to:

• Launch a successful independent retail business
• Create a Web site that shines
• Connect with customers and increase sales
• Handle legal and accounting issues
• Design stores that really work
• Practice the 10 keys to retail selling
• Use management practices proven in the trenches
• Make visual merchandising work for you

Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!

Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file,

Rick Segel, CSP is an international retail expert and author of 8 books on retailing, Segel is the Online Retail Marketing Expert for Staples,com and is the creator of the highly acclaimed Retail Awards Program in Massachusetts, His weekly column is read by more than 10,000 retailers worldwide,