Strategic Management - New Rules for Old Europe
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ISBN/EAN:
9783834992543
Lecturers and researchers at Saarland University's Europa-Institut present the latest findings and trends of their most important research topics. They discuss the present state of the art in European management, focussing on the areas of marketing & commerce, finance, human resource management & entrepreneurship, as well as European policy.
Univ.-Professor Dr. Christian Scholz holds the chair of Business Administration, especially Organisation, Human Resource Management and Information Management at Saarland University, Germany. He is director of the Institute of Management Competence and director of the Europa-Institut at Saarland University, Germany.
Univ.-Professor Dr. Joachim Zentes holds the chair of Business Administration, especially Foreign Trade and International Management at Saarland University, Germany. He is director of the Institute of Commerce & International Marketing and director of the Europa-Institut at Saarland University.
Univ.-Professor Dr. Christian Scholz holds the chair of Business Administration, especially Organisation, Human Resource Management and Information Management at Saarland University, Germany. He is director of the Institute of Management Competence and director of the Europa-Institut at Saarland University, Germany.
Univ.-Professor Dr. Joachim Zentes holds the chair of Business Administration, especially Foreign Trade and International Management at Saarland University, Germany. He is director of the Institute of Commerce & International Marketing and director of the Europa-Institut at Saarland University.
| Autor: | Christian Scholz, Joachim Zentes |
|---|---|
| EAN: | 9783834992543 |
| eBook Format: | |
| Sprache: | English |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 05.11.2007 |
| Untertitel: | New Rules for Old Europe |
| Kategorie: | |
| Schlagworte: | Change Entrepreneurship European Management European Market Institutional Environment Internationalisation Management Marketing Strategic Management |
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