Ten Red-Hot Tips to Promote your Business

'If I was down to my last dollar, I'd spend it on public relations.' - Bill Gates  PR techniques can be used by businesses of all sizes. In Ten Red-Hot Tips  well-known PR guru Ellen Gunning reveals the top ten most important types of PR for small to medium-sized businesses. Ellen cuts through the jargon to provide the reader with techniques to create the 'angles' that will interest the media. Ten Red-Hot Tips, outlines the importance of creative thinking, persistence and knowledge of the market you are operating in (including the media and web markets) and devoting time to learning and applying the techniques. You won't apply all of the techniques - they won't all be relevant to your business - but the techniques you decide to use will enhance your presence in the market and generate talk about you, your business and your products.

Ellen Gunning is the director of the Irish Academy of Public Relations, which she established in 1992. She has been training students and corporate agencies ever since. She has lectured at UCC, UCD and GMIT, and she is an annual guest lecturer on the MA Programme in public relations at DIT. She has provided corporate training to some of Ireland best-known bodies including County Enterprise Boards, An Garda Síochána, BNP Paribas, Cork City Council, ESB, IDA, ICSA and the Small Firms Association. Ellen is the author of 'Public Relations - A Practical Approach', which is the core text on all PR courses in Ireland. She is also chairman of the board of directors of Dublin City FM radio station where she presents a weekly programme - 'Mediascope'.