To Study the Impact of Supplier Integration on Customers Satisfaction

Master's Thesis from the year 2019 in the subject Business economics - Trade and Distribution, , course: S.C.M, language: English, abstract: This work focuses on the impact of supplier integration on customers satisfaction. Supply chain processes and their integration is a subject that has recently been studied a lot in terms of figuring out how these processes effect the organization in the long run. The usages of proper supply chain processes have shown a great deal of effect on the organizations production. In this research I have chosen to focus on how supplier integration in the supply chain processes of an organization can affect the organization performance in terms of consumer's integration. It has been seen through the study of previous literature from the studies conducted on similar topics that an organization's performance has a huge impact on the firm's consumer performance. Consumer performance is measured by how many consumers are interested in purchasing from the organization and whether consumers are satisfied with their purchases from the organization. In terms of supplier integration it has been seen from previous researches that by allowing a supplier to take over the production or a apart of the production of the organization the organization is free to now look into other aspects of the firm thus adding more value to the organization by increasing not only its production but also its performance. For this research a quantitative approach has been taken in order to justify the findings in proper quantifiable terms. This methodology allows us to look into how many people believe the stance that we are taking for our research and how many chose to take a different route. This can also help us in testing our hypothesis as to whether or not our chosen variables actually work well with one another or whether they don't. Looking at the results that were collected through the usage of SPSS it has been proven that our independent variables (supplier integration and consumer performance) do have an impact on one another as well as a significant impact on our dependent variable (firm's performance).