Voice Search Marketing. Strategies for the successful use of digital voice assistants
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ISBN/EAN:
9783960959939
The application of digital voice assistants has been spreading in the US since 2015. In Germany, about one third of the population between the ages of 17 and 69 used such a tool in 2017. This not only creates new opportunities but also new challenges for businesses as the results of a voice search often only deliver a single result. How can businesses ensure the visibility of their product or brand regardless? According to Patricia Gomes Fernandes, dealers particularly fear that voice assistants don't play advertisements. For this reason, she explains how businesses best use applications for digital voice assistants. She offers recommendations for producers and dealers and shows how they can have voice assistants like Alexa present their products. In this publication: - Online Marketing; - Amazon; - Advertising; - Voice Search Marketing; - Customer Journey
| Autor: | Patricia Gomes Fernandes |
|---|---|
| EAN: | 9783960959939 |
| eBook Format: | PDF/ePUB |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 08.09.2021 |
| Kategorie: | |
| Schlagworte: | Amazon Amazon Alexa E-commerce Google Google Assistant Internet Marketing Online Marketing Voice Apps Voice Assistant Voice Commerce Voice Engine Advertising Voice Engine Optimization Voice Marketing Voice Search Voice Search Marketing |
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